Personal Development
Content Site

Summary

This business is a personal development website that focuses on both inspirational content and actionable self-improvement advice. Topics covered include personal growth and success, health, productivity and inspirational quotes.

Users find the site primarily via organic search, helping to generate over 1,000,000 Pageviews a month and over 11 million sessions per year. Revenue sources include reputable advertising networks, such as AdSense, Amazon, Taboola, Spoutable, and Ezoic.

Current performance reflects reduced involvement by the owners and their content writer. On average, the owners spend a combined effort of less than 1 hour per week, and the content writer publishes one article per week. Furthermore, over the last twelve months, the site had been steering traffic via a pop-up to one of their other websites, which effectively cannibalized revenue and increased KIM’s bounce rate. This pop-up was switched off in June 2018 in preparation for the sale.

All considered, the business is poised for explosive growth, provided the new owner is able to invest some time and energy into leveraging the site’s strong web presence and high traffic volume. This is a perfect acquisition for a first-time buyer looking for a new passion project; digital marketer looking to improve traffic conversion to increase RPU; or an investor looking to add a passive asset to an existing portfolio.