Hyper Niche Lead Gen Portfolio
averaging almost $7k/month profit

List Price: $205,000 Under Offer

Dealflow Brokerage - Listing

Low effort with 94% lead conversion rate


  • Revenue $107,848
  • Net Income $81,488
  • Founded 2015
  • Business Model Lead Generation
  • Time Commitment 1-2 hours per week


This portfolio of lead-gen websites is almost entirely passive, with a profit margin of just over 70%. 

Across the board, barely any time and effort is required to run this portfolio. Site visitors submit requests for financing which are passed straight to the lead vendor for approval or rejection. Across the trailing twelve months, lead approval has topped 11,000 — a staggering 94% conversion rate.

While there have been successful, albeit small, efforts to shore-up SEO by way of infrequent content pieces (contracted out), much more can be done. It would be recommended to continue expanding the content creation and SEO work, as it is currently the most useful and profitable effort put into the business. 

However, there remain many growth opportunities a new owner could successfully capitalize on that have NOT been focused on at all. 

The way the business is running right now, there is/are currently
  – No social media efforts
  – No email marketing
  – No referral or affiliate program
  – No direct ads (Adwords, etc)
  – No paid search

The sellers are seeking to move on to new endeavors and are motivated to find a buyer who can take this portfolio to the next level. 

August 2021 Update: when we listed this business, it was averaging $4,000+ profit per month, now it is averaging almost $7,000 profit per month. The sales multiple sits at just over 2.5x.

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  • Dealflow Brokerage - Strength EMAIL LIST OF 20,000+ INTERACTIONS
  • Dealflow Brokerage - Strength OPERATIONS NEARLY ON AUTOPILOT
  • Dealflow Brokerage - Strength VERY LITTLE MARKETING PERFORMED
  • Dealflow Brokerage - Strength 94% LEAD APPROVAL RATE (TTM)
  • Dealflow Brokerage - Strength AVERAGING OVER $7 EARNINGS PER LEAD
  • Dealflow Brokerage - Strength MOTIVATED SELLERS

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