Hyper Niche Lead Gen Portfolio
averaging over $5k/month profit

Summary

This portfolio of lead-gen websites is almost entirely passive, with a profit margin of just over 70%. 

Across the board, barely any time and effort is required to run this portfolio. Site visitors submit requests for financing which are passed straight to the lead vendor for approval or rejection. Across the trailing twelve months, lead approval has topped 11,000 — a staggering 94% conversion rate.

While there have been successful, albeit small, efforts to shore-up SEO by way of infrequent content pieces (contracted out), much more can be done. It would be recommended to continue expanding the content creation and SEO work, as it is currently the most useful and profitable effort put into the business. 

However, there remain many growth opportunities a new owner could successfully capitalize on that have NOT been focused on at all. 

The way the business is running right now, there is/are currently
  – No social media efforts
  – No email marketing
  – No referral or affiliate program
  – No direct ads (Adwords, etc)
  – No paid search

The sellers are seeking to move on to new endeavors and are motivated to find a buyer who can take this portfolio to the next level.