Email Marketing
SaaS Company

Summary

This owner-operated email SaaS product caters to small businesses looking for an affordable solution to send out campaigns and newsletters to their customers. The founder launched the business in 2012, and has achieved rapid and consistent year on year growth since its inception.The business has nearly 5,000 subscribers (4,200 free / 186 paid) who have mostly been acquired organically, presenting an exciting opportunity for the new owner(s) to take this business to new heights. 100% of the revenue is generated from monthly-recurring subscriptions, ranging from $10 all the way up to custom packages of $1,900 depending on the volume of emails sent every month. The most popular subscriptions are the $48 and $98 packages.

The founder currently spends between 20 and 30 hours a week operating the business. His responsibilities include system admin checks, email delivery management, answering inbound sales inquiries and support tickets, managing new sign-ups and account upgrades, monitoring advertising accounts, and paying wages and invoices, as well as other various business admin activities. There is one full-time software engineer who is responsible for technical maintenance, as well as releasing new product features.